Membership Engagement Officer

Main responsibilities:

  1. Run campaigns and initiatives to support member engagement and progression using marketing platforms, social media, talks and presentations as appropriate.
  2. Work with managers across the team
    • to create member communications and segmented campaigns to encourage and support members to progress into professional membership and registration.
    • to research individuals who could have potential to become Fellows of the EI through the Eminence Route.
    • to create initiatives to promote take up of company membership, as well as other products and services offered by the Membership & Accreditation team.
  3. Develop and implement strategies to encourage
    • students to join the EI while at university and upgrade to Associate Member (AMEI) when they have completed their studies.
    • younger professionals to engage and develop long-term relationships with the EI,

including producing bi-monthly newsletters for students and young professionals.

  1. Work with the Membership and Retention Team Manager
    • to gather intelligence and report on the needs and expectations of new members, and identify initiatives to help improve retention and improve the member welcome.
    • to undertake campaigns to contact lapsed members and encourage them to re-join.
    • to undertake and report on surveys of those leaving the EI to establish why they have decided not to retain their membership.
  2. Systematically monitor and report on the impact of individual campaigns.
  3. Coordinate engagement activities with the Marketing and Communications team, and look to improve membership marketing materials and digital content.
  4. Ensure that relevant web content is up to date, fresh and fit for purpose.
  5. Undertake administrative duties to ensure that those who have responded to campaigns receive a prompt, helpful and accurate response.
  6. Undertake other membership and data tasks as required to assist in the wider activities of the team, including assisting with general membership enquiries, taking payments, sending out certificates and checking and updating data.
  7. Represent the EI at events, exhibitions, open days and conferences as appropriate.

In carrying out these duties the postholder will

Person specification



Personal Attributes/Qualities

To apply please send a CV and covering letter to by Wednesday 14th June 2023